Why should you be interested in a responsive website for your business?

Thats a fair question. Technology moves so fast its difficult to keep up with it. Websites are an investment for a business and for most people, the knowledge of the mechanics of their website isn't something they are interested in, and thats a fair assumption to make.

What is worth keeping in mind is how long will that investment last you? When we make everyday purchases we keep in mind how long it will last. We all want value for money and we want to know that purchase will last. Sure your existing site will still work but with technology moving so fast the way in which that site is viewed and rendered to potential clients changes and this can cause conflicts.

here are 6 key reasons you should be interested in a responsive website:

1) Mobile usage is exploding

For most of you reading this, this more than likely isn't a surprise. Despite the impressive statistics below though, many businesses do not yet have a mobile website. The following statements though should bring to your attention the real need for a mobile website.

  • Over 20% of Google searches are performed on a mobile device
  • In 2012, more than half of local searches were performed on a mobile device
  • In the United States, 25% of internet users only access the internet on a mobile device
  • 61% of people have a better opinion of brands when they offer a good mobile experience
  • 25.85% of all emails are opened on mobile phones, and 10.16% are opened on tablets

Source

2) Giving users a positive experience

Think about how you surf the net for a moment. With the plethora of sites and sources of information available to you via the internet, how long do you give a website before you're off looking elsewhere if you cant find what you're looking for? According to Google’s Think Insights on mobile, if a user lands on your mobile website and is frustrated or doesn’t see what they are looking for, there’s a 61% chance they will leave immediately and go to another website (most likely a competitor). It’s also said that if they have a positive experience with your mobile website, a user is 67% more likely to buy a product or use a service. When you think about the way you surf, doesn't that all make sense? Isn't this the realisation of how we all operate now?

3) Best User Experience

A well put together responsive web design is the simplest way for users to interact and funnel through a website. Not having a responsive site does not create an optimal user-friendly experience. Most likely that person will leave the site never to return again.

Google takes those bounce rate metrics into account in 1 of their 200 ranking factors. So you want to give the user the best UX design possible to help lower your bounce rate and provide the best calls to actions.

Users should have a seamless experience when navigating through the site and you will easily find things whichever device you decide to use. They need to be able to read text, fill out forms, and get to the content they want to see without any frustrations on your site. If a user has a positive experience on your responsive site, they are more likely to stay, not bounce back to the search results, and convert into a buying customer or lead.

To stay ahead of the competition, you need to stay ahead of the game. If more and more users are using their mobiles devices to search and make purchase online, you will need to cater to this audience by providing a responsive website.

4) Responsive design is preferred for SEO

Having one single URL makes it easier for Google bot to crawl your site as well as reducing the chance of on-page SEO errors. For these reasons, responsive sites typically perform better and are easier to maintain than a separate, mobile-template site.

5) Target specific your content

One of the unique offerings that responsive web design gives you is the ability to change the content to fit the size of the screen that a client might be using. Sounds crazy right?

Consider though that a mobile device is so much smaller than a desktop computer. A mobile device is more commonly used by someone on the go so their response time is dramatically shorter than a desktop user. The level of information this type of user can take on board is therefore less. With a responsive website, you can change the amount of information as well as the way in which its delivered.

6) Responsive adapts to future devices

Probably the most important benefit of responsive design is that the size of the website is designed based on screen size, not device. This means that no matter what size screen someone is viewing your website, it will display properly for that screen size. Their is no longer a constant in screen size, rather a multitude of sizes.

So, in the future, as new devices (TVs, watches, glasses, etc.) are being used for web browsing, your responsive site will still look beautiful.

Moving forward, it will be extremely critical that your website provides mobile users an easy-to-use experience. Having a mobile website is no longer simply a nice feature - rather, it is now a necessity and literally impacts the growth of your business. Here at KR Design, we only develop with responsive design in mind. Any other form of development is out of date before its launched.

Responsive web design isn’t a trend any more, it’s a must. Being able to offer consumers a beautiful optimized experience regardless of their choice of device means you’ll have expanded the reach of your service and the chances you have of engaging with individuals. The long lasting nature of this approach is incredibly valuable and the cost effectiveness is a clear advantage.

To request a free quote get in touch today.