Special event Direct Mail design
Based in Norwich, Gerald Giles is an electrical retailer with over 65 years experience in the trade. They are Miele and Bose specialists and following a refurbishment to the showroom, they wanted to have a special open day to promote these brands. The brief was to create a DM campaign to promote a special Home Technology weekend featuring both the launch of the new Bose® VideoWave® and a special Miele Centre open day.
The original concept from the client was to send out separate information on both events in the same envelope. KR Design suggested that their could be a better way to deliver the information. With a few simple folds we were able to create an intriguing DM that includes a letter in the inside of it rather than a separate sheet of paper. The DM was so well received that even the Bose representatives were impressed with the concept!
Keith is an inventive and conscientious Graphic Designer who can work to tight deadlines. He creates good concepts and follows them through expertly to completion. He is very flexible and familiar with all types of media from print to web.