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KR Design

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16 Berrington Road
Norwich
Norfolk
NR6 6PH

01603 615886

hello@kr-design.co.uk

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KR Design

01603 615886

Identity Design

Identity design services

A major role in the ‘brand’ or ‘corporate image’ of a company is its identity. Identity design is based around the visual devices used within a company and is usually assembled within a set of guidelines (but not always). These guidelines that make up an identity usually advise and indicate how the identity is applied throughout a variety of mediums. These guidelines will outline items such as approved colour palettes, fonts, layouts, measurements and so forth. These guidelines ensure that the identity of the company is kept coherent, which in turn, allows the brand as a whole, to be recognisable.

The identity or ‘image’ of a company is made up of many visual devices as:

  • A Logo (The symbol of the entire identity & brand)
  • Stationery (Letterhead + business card + envelopes, etc.)
  • Marketing Collateral (Flyers, brochures, books, websites, etc.)
  • Products & Packaging (Products sold and the packaging in which they come in)
  • Apparel Design (Tangible clothing items that are worn by employees)
  • Signage (Interior & exterior design)
  • Messages & Actions (Messages conveyed via indirect or direct modes of communication)
  • Other Communication (Audio, smell, touch, etc.)
  • Anything visual that represents the business
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Lets create something amazing